LOGO DESIGN

I helped finalize this graphic drawn by Alex Carmona, @therealoldschoolalex, for Berthoud Brewing Company. Alex was tasked with updating the graphic for their ‘5030’ product packaging. Alex applied his unique style and shading executions to create a graphic that draws attention.

Alex asked me to work with Berthoud Brewing Company to finalize and vectorize his concept art. I ended up redrawing his illustration using Illustrator, creating line patterns for the shading values. I then provided some text samples and a few color options.

CLIENT:
Berthoud Brewing Company x Old School Alex

LOCATION:
Berthoud, CO